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Build Your Perfect Engagement Ring

Build your engagement ring using our beautiful settings and extensive diamond inventory.

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About Genesis Jewelry

A fine jewelry store serving the Shoals area for over 30 years.

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Due to the state regulations and direction we will be closed starting TODAY until April 17. Please know that we are NOT closing our doors for good, just until we can open again in accordance with state laws, which right now is April 17. We must do what is required of us to keep our community safe in this uncertain time. But, we will REOPEN when we can. Know that if you have any items here with us for repair, they will be SECURE. We will keep all of those items for you until we are legally allowed to reopen. They will be kept safe and will not leave our premises. This is a hard time for all of us, but we will get through it together by following the directives we are given, staying strong as a community by supporting our local businesses. And by praying everyday for our world and those on the front lines fighting this battle in the medical field and those in essential businesses during this time.

Status Update

Due to the state regulations and direction we will be closed starting TODAY u... Read more

To our friends and customers, Right now we are in a time of uncertainty and unprecedented happenings in our world with COVID-19. We have been focused on staying open at our usual hours for our customers, but starting today (March 23) we are taking a step back for the health and safety of our staff and our customers. We will be CLOSED during our normal business hours for this week, and will re-evaluate on a week by week basis. Jan will continue to be at the store from 10am-5pm daily. You can reach her at our store phone number or on Facebook messenger if you have an item here you need to pick up and we will discuss how you can pick up any items you have with us. Also, you can always message us and we will be glad to assist you if you are looking for a specific item during those hours. We thank you for supporting our business, and ask that you continue to do so once we come through this time where we must do what we believe is in the best interests for our community at large. We can’t wait for the day when we can open our doors as normal to the community as we have done for the past 35 years. Support your local businesses in any way you can. Buying gift cards from local retailers is a great way to support during this time and we can do that over the phone. For our local restaurants you can support them by getting takeout meals from them during this time. Our community is strong and we will get through this together. For now Jewels will enjoy some extra naps and we will work hard to stay healthy and be your local jeweler for many years to come. Sincerely, Genesis Jewelry

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To our friends and customers, Right now we are in a time of uncertainty and... Read more

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We recognize the importance of staying healthy right now, and believe it is very important at all times within our business. But, while everyone is increasing the frequency of washing hands and using hand sanitizer to stay healthy in this time of uncertainty, this is a friendly reminder to take your jewelry off before you use hand sanitizer. Hand sanitizer will seriously damage your jewelry as you keep using it. So let’s all remember to take our jewelry off to sanitize our hands- just make sure to put your jewelry somewhere safe while you do so! #ShopSmall

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We recognize the importance of staying healthy right now, and believe it is v... Read more

Don’t forget about our great selection of jewelry for the men in your life. We have something for everyone and it’s ALL ON SALE! Stop by and see us today. #ShopSmall #GenesisJewelryoftheShoals

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Don’t forget about our great selection of jewelry for the men in your life.... Read more

We love charms and charm bracelets! The perfect gift for so many occasions with hundreds of charms to choose from. Stop by and see our selection today. #ShopSmall #Charms #GenesisJewelryoftheShoals

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We love charms and charm bracelets! The perfect gift for so many occasions wi... Read more

We love this beautiful earring and pendant set!! And it’s on SALE!! Stop by and see our amazing jewelry today! #ShopSmall #GenesisJewelryoftheShoals

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We love this beautiful earring and pendant set!! And it’s on SALE!! Stop by... Read more

It’s ‘Love Your Pet’ Day! Everyone one knows we love our store dog Jewels very much. And she loves seeing our customers to say ‘Hello!’ Also, sometimes we have our additional store dog, Coco who visits us and enjoys meeting customers. We love our pups! ❤️❤️❤️ #StoreDogs #ShopSmall #GenesisJewelryoftheShoals

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It’s ‘Love Your Pet’ Day! Everyone one knows we love our store dog Jewe... Read more

We have roses from $14.99-$24.99 and plush bears from $2.50-$12! A great addition to your Valentine’s present. Come see us and we will help you find a great gift for that special person. #ShopSmall #ValentinesDay #GenesisJewelryoftheShoals

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We have roses from $14.99-$24.99 and plush bears from $2.50-$12! A great addi... Read more

More great items for Valentine’s Day! If you haven’t started shopping, there is still Time. And it’s time to come see us! We can help you find the perfect gift. #ShopSmall #GenesisJewelryoftheShoals

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More great items for Valentine’s Day! If you haven’t started shopping, th... Read more

So many great choices for Valentine’s Day! But they won’t last long... so don’t wait till the last minute to shop. Stop by today! #ShopSmall #GenesisJewelryoftheShoals

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So many great choices for Valentine’s Day! But they won’t last long... so... Read more

Valentine brooches available! Limited stock on these at $20 each. Stop by and get your favorite today before they are gone. #ShopSmall #GenesisJewelryoftheShoals

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Valentine brooches available! Limited stock on these at $20 each. Stop by and... Read more

We love charm bracelets and they make a great gift that you can add to for years to come! We can also do any of our charms on a necklace. We have the largest selection of charms in the area. Stop by and see us today! #ShopSmall #charms #GenesisJewelryoftheShoals

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We love charm bracelets and they make a great gift that you can add to for ye... Read more

Valentine’s Day is coming soon and we have everything you need to make it an amazing day. Stop by and see us for the best selection today! #ShopSmall #GenesisJewelryoftheShoals

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Valentine’s Day is coming soon and we have everything you need to make it a... Read more

We have Roses available for Valentine’s Day- and these will never wilt! Retail price is $99.99-$109.99 and they are on sale for $69.99. Stop by today. #ShopSmall #GenesisJewelryoftheShoals

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We have Roses available for Valentine’s Day- and these will never wilt! Ret... Read more

Are you ready for Valentine’s Day? We are!! Stop by and get the best selection today. And don’t forget about our great SALE in store right now! #ShopSmall #GenesisJewelryoftheShoals

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Are you ready for Valentine’s Day? We are!! Stop by and get the best select... Read more

Happy New Year!! We are CLOSED today to enjoy this start to the new year. We will be back Thursday at 9am and can’t wait to see you then. #ShopSmall #GenesisJewelryoftheShoals

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Happy New Year!! We are CLOSED today to enjoy this start to the new year. We... Read more

We are wishing our customers a very Happy New Year!! If you still need the perfect accessory for your New Year’s Eve party, stop by and see our amazing selection. Everything is on SALE!! #ShopSmall #GenesisJewelryoftheShoals

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We are wishing our customers a very Happy New Year!! If you still need the pe... Read more

Did you get something for Christmas that needs to be a different size? We can handle all of your jewelry repair needs. From sizing rings to adjusting watches to fit- we can help you. Stop by and see us today! #ShopSmall #GenesisJewelryoftheShoals

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Did you get something for Christmas that needs to be a different size? We can... Read more

Did you get what you wanted for Christmas? If not, stop by and shop our great SALE! We can help you pick out exactly what you want. #ShopSmall #GenesisJewelryoftheShoals

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Did you get what you wanted for Christmas? If not, stop by and shop our great... Read more

We hope everyone has had a wonderful day today filled with joy and great memories. And a BIG Thank You to those working to keep us safe today and who cannot be with their families. We will be open in the morning at 9am, and look forward to seeing you then. #ShopSmall #GenesisJewelryoftheShoals

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We hope everyone has had a wonderful day today filled with joy and great memo... Read more

We are wishing our customers and their families a very Merry Christmas. We hope everyone stays safe as they travel to see family and we look forward to seeing you all on the 26th. #ShopSmall #GenesisJewelryoftheShoals

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We are wishing our customers and their families a very Merry Christmas. We ho... Read more

Jewels says we are finished with our Christmas Eve workday. She wishes everyone a Merry Christmas and plans to take some naps now to rest after a very busy day and week. Thank you for shopping with us and we will be back on the 26th. #ShopSmall #GenesisJewelryoftheShoals

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Jewels says we are finished with our Christmas Eve workday. She wishes everyo... Read more

It is the FINAL day to shop for Christmas! The Marriage Symbol Collection and Christian Marriage Symbol Necklace are great gifts for any occasion, but especially Christmas. If you haven't finished your shopping, stop by and see us today- we have gift ideas for everyone on your list. #ShopSmall #ChristmasEve #GenesisJewelryoftheShoals

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It is the FINAL day to shop for Christmas! The Marriage Symbol Collection and... Read more

We have a great SALE on all of our Diamond Earrings! Stop by today before they sell out. They make the perfect stocking stuffer. #ShopSmall #GenesisJewelryoftheShoals #SALE #DIAMONDS

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We have a great SALE on all of our Diamond Earrings! Stop by today before the... Read more

Store Hours

Genesis Jewelry

Monday - Friday: 9:00 am - 6:00 pm
Saturday: 9:00 am - 4:00 pm
Sunday: Closed


Reviews & Testimonials

Ronald Hoskins

December 6, 2019

The owner and employees greet you when you enter the store. They are very pat... Read more

chauncy king

February 17, 2020

I was very happy with my service as well as he purchase I made. The facility ... Read more

J.R. Dandy

December 19, 2019

Genesis is a locally-owned establishment that is a great credit to traditiona... Read more

Auburn LaRae

December 18, 2019

I have dealt with Genesis for a very long time there! The manager is a person... Read more

Kelly Gutierrez

December 9, 2019

The owner makes you feel like she has known you forever. I had the best conve... Read more

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