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Build your engagement ring using our beautiful settings and extensive diamond inventory.

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About Genesis Jewelry

A fine jewelry store serving the Shoals area for over 30 years.

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More great graduation gifts! Stop by and see us today! #ShopSmall #GenesisJewelryoftheShoals

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More great graduation gifts! Stop by and see us today! #ShopSmall #GenesisJew... Read more

Stop by and see us for all of those graduation gifts! We have something for everyone. 👩‍🎓👨‍🎓🎓🎓
#ShopSmall #GenesisJewelryoftheShoals #Graduation

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Stop by and see us for all of those graduation gifts! We have something for e... Read more

Have you done your Mother’s Day shopping? If not, stop by and see us for great items for mom! #ShopSmall #GenesisJewelryoftheShoals

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Have you done your Mother’s Day shopping? If not, stop by and see us for gr... Read more

Mother’s Day is Sunday!! Stop by and see us today for our great selection of Mother’s Day gifts. #ShopSmall #GenesisJewelryoftheShoals

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Mother’s Day is Sunday!! Stop by and see us today for our great selection o... Read more

Stop by and shop with us for Mother’s Day! We have so many great deals that are perfect for Moms. Don’t wait and not be able to get your favorites before the big day. #ShopSmall #GenesisJewelryoftheShoals

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Stop by and shop with us for Mother’s Day! We have so many great deals that... Read more

Come see us for your Mother’s Day shopping! We have so many great items at great prices. #ShopSmall #GenesisJewelryoftheShoals #MothersDay

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Come see us for your Mother’s Day shopping! We have so many great items at ... Read more

More SALE items!! Stop by and see us today! #ShopSmall #GenesisJewelryoftheShoals

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More SALE items!! Stop by and see us today! #ShopSmall #GenesisJewelryoftheSh... Read more

Don't forget our sale!! So many great items perfect for Easter baskets! #Sale #ShopSmall #GenesisJewelryoftheShoals

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Don't forget our sale!! So many great items perfect for Easter baskets! #Sale... Read more

More great items available in our SALE!! Stop by and see us today! #ShopSmall #Sale #GenesisJewelryoftheShoals

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More great items available in our SALE!! Stop by and see us today! #ShopSmall... Read more

It’s National Pet Day!! We love our Jewels, and she generally spends every morning watching the parking lot waiting for the first customers to arrive. Stop by and see her today and shop our sale!! #ShopSmall #NationalPetDay #GenesisJewelryoftheShoals

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It’s National Pet Day!! We love our Jewels, and she generally spends every ... Read more

50% Off Suntime Collegiate watches! Stop by and get yours today. #ShopSmall #Sale #GenesisJewelryoftheShoals

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50% Off Suntime Collegiate watches! Stop by and get yours today. #ShopSmall #... Read more

Some items that are 70% Off in our SALE! Have you come by to shop with us yet? #ShopSmall #Sale #GenesisJewelryoftheShoals

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Some items that are 70% Off in our SALE! Have you come by to shop with us yet... Read more

Our SALE has started out with a bang!! We have been really busy, and we thank our customers for that. 
Please bear with us if you come in and we cannot get to you right away. We are working as fast as we can to assist all of our customers each day. #ShopSmall #Sale #GenesisJewelryoftheShoals

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Our SALE has started out with a bang!! We have been really busy, and we thank... Read more

After 34 years at Southgate Mall we are facing losing our location. Currently, we are not sure what this means for the future of our store. So we are having a HUGE SALE! Every item in the store is on sale between 15-70% off. Stop by and see us today! #ShopSmall #GenesisJewelryoftheShoals 

*ALL SALES FINAL. NO RETURNS/EXCHANGES/STORE CREDITS*

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After 34 years at Southgate Mall we are facing losing our location. Currently... Read more

Have you seen our new Marvel collection from Citizen?? We have watches for some of your favorite Marvel characters. Stop by and see us today! #ShopSmall #Watches #GenesisJewelryoftheShoals

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Have you seen our new Marvel collection from Citizen?? We have watches for so... Read more

NEW IN!! Mickey Mouse watches from Citizen. stop by today to see the new Mickey watches. They are really great! #ShopSmall #Mickey #GenesisJewelryoftheShoals

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NEW IN!! Mickey Mouse watches from Citizen. stop by today to see the new Mick... Read more

It’s #WorldSleepDay today, so Jewels wants everyone to come by and see her as she sleeps the day away. 🤣 However if you are lucky she will wake up for a short amount of time to say ‘Hello’ 🤗 #ShopSmall #GenesisJewelryoftheShoals #StoreDog

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It’s #WorldSleepDay today, so Jewels wants everyone to come by and see her ... Read more

Have you seen Jennifer Lopez’s new engagement ring? This is a stunning Emerald Cut diamond. If you love this cut come by and see us, we have some beautiful Emerald Cut engagement rings in our store. 
#ShopSmall #Diamonds #GenesisJewelryoftheShoals

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Have you seen Jennifer Lopez’s new engagement ring? This is a stunning Emer... Read more

Don't forget to Spring Forward on all of your clocks and watches tonight!! #SpringForward #DST #ShopSmall #GenesisJewelryoftheShoals

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Don't forget to Spring Forward on all of your clocks and watches tonight!! #S... Read more

It’s #InternationalWomensDay ! Did you know that we are a store that is owned, operated, and managed by women? And on top of that our store dog Jewels is female too!! We love being a small business and giving back to our community as well! Make sure you support the small businesses in your area everyday. They are what keeps your city and area growing and thriving. #ShopSmall #GenesisJewelryoftheShoals

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It’s #InternationalWomensDay ! Did you know that we are a store that is own... Read more

A closer look at that stunning Tiffany Diamond worm by Lady Gaga for the Oscars. We don’t have a yellow diamond this large in our store, but we do have some beautiful yellow diamond jewelry available! Stop by and see us today. #ShopSmall #Diamonds #GenesisJewelryoftheShoals Genesis Jewelry shared a photo.

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Did you see the stunning Tiffany Diamond necklace that Lady Gaga wore for the... Read more

We are so ready for this rain to end and Spring to arrive. until hen we can dream of Spring with this rose pendant in sterling silver and CZ. Stop by and shop with us today! #ShopSmall #GenesisJewelryoftheShoals

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We are so ready for this rain to end and Spring to arrive. until hen we can d... Read more

Mary Queen of Scots  sent a ring featuring a heart shaped Diamond to Queen Elizabeth I. It seems odd considering they were bitter rivals for more than two decades.  However, there is a precedence for this token. Heart shaped diamonds were exchanged between royalty  for centuries as a symbol of alliance and good will.

In that time heart shaped diamonds were an exceedingly difficult cut, considering the primitive tools of the time.  So heart shaped diamonds were cherished above all other gems.

Today, less than 2% of all GIA Certified Diamonds available globally at any time are heart shaped. Since it is one of the most complex cuts to get right, master cutters endure lengthy extra training to become qualified to produce a heart with perfect symmetry.

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Mary Queen of Scots sent a ring featuring a heart shaped Diamond to Queen El... Read more

Don’t forget to stop by and see us to shop for your Valentine’s Day gifts! We have so many great items. Stop by and see us today. #ShopSmall #GenesisJewelryoftheShoals

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Don’t forget to stop by and see us to shop for your Valentine’s Day gifts... Read more

Store Hours

Genesis Jewelry

Monday - Friday: 9:00 am - 6:00 pm
Saturday: 9:00 am - 4:00 pm
Sunday: Closed


Reviews & Testimonials

Christie Gann

May 11, 2019

Beautiful Jewelry,Very helpful and considerate employees,Great prices and a w... Read more

Danny Ogg

March 19, 2019

It was a wonderful experience ! Very friendly and helpful staff. Great quali... Read more

Margie Cochran

November 15, 2018

Jeff always makes sure repairs are perfect and is always reasonable. The staf... Read more

Tammy Eberheart

August 13, 2018

I Love Genisis Jewlers !!! Cusotmer service is fantastic and the prices are e... Read more

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