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Build your engagement ring using our beautiful settings and extensive diamond inventory.

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About Genesis Jewelry

A fine jewelry store serving the Shoals area for over 30 years.

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Don't forget about our HUGE SALE!! We are reducing our inventory to prepare for our relocation. Shop today to get the best selection and deals. 15%-70% off Storewide!! #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

Don't forget about our HUGE SALE!! We are reducing our inventory to prepare f... Read more

New Item Alert!! We have these great new Apple Watch accessories. They fit the faces of an Apple Series 1/2/3 38mm watch. We have options in Rose, Gold, Silver, and Gunmetal. Prices range between $69-$99. Stop by and get yours today! #ShopSmall #AppleWatch #GenesisJewelryoftheShoals

New Photo Posted

New Item Alert!! We have these great new Apple Watch accessories. They fit t... Read more

Jewels told us that we needed a day off today, so we will be closed today. We will be back tomorrow at 9am! Have a safe and fun Labor Day! #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

Jewels told us that we needed a day off today, so we will be closed today. We... Read more

It’s International Dog Day!! You all know love our store dogs Jewels and Coco. And don’t forget we have a great options to show your love for your pet in store! From rings to necklaces, bracelets, and charms we have great options for everyone. Stop by and see us. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

It’s International Dog Day!! You all know love our store dogs Jewels and Co... Read more

We have some great new yellow gold initial pendants in stock! Come see our great selection of pendants and yellow gold chains today. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

We have some great new yellow gold initial pendants in stock! Come see our gr... Read more

She may not be in the store every day, but we want to wish our 2nd store dog, Coco, a Very Happy 8th Birthday!! We love having our store dogs here and they love saying ‘Hello’ to our customers. #ShopSmall #StoreDog #GenesisJewelryoftheShoals

New Photo Posted

She may not be in the store every day, but we want to wish our 2nd store dog,... Read more

We just came back from our final trade show of the season!! We have a few new things that will be arriving soon for Fall and the Holiday season and as they do we will post these great new items. And don’t forget our great sale! Stop by and see us today.#ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

We just came back from our final trade show of the season!! We have a few new... Read more

Flashback Friday to earlier this week and celebrating Jewels’s 13th Birthday! She got a bite out of her birthday cookie before we could snap the picture, but we love that our neighbors at Pet Depot always have great treats for every occasion. #ShopSmall #ShopLocal #StoreDog #GenesisJewelryoftheShoals

New Photo Posted

Flashback Friday to earlier this week and celebrating Jewels’s 13th Birthda... Read more

Nothing like some rain filling up what we call the ‘moat’ at the mall and flooding the parking lot. But we are still here and we are open! However, we do not recommend driving through standing water at the front of the mall. You can turn into the parking lot at other places to avoid the water and come shop with us. #ShopSmall #Alwaysfloodswhenitrains #GenesisJewelryoftheShoals

New Photo Posted

Nothing like some rain filling up what we call the ‘moat’ at the mall and... Read more

Our sweet birthday girl! We LOVE Jewels! #StoreDog #ShopSmall

New Photo Posted

Our sweet birthday girl! We LOVE Jewels! #StoreDog #ShopSmall Read more

It’s Jewels’s birthday today!! 🎉🎉 She is finally a teenager 🤣 at 13 years old. We love this ring and bracelet designed and created to look like Jewels. Stop by and we can show you her custom jewelry and tell you how we can get one made for your dog or cat. #ShopSmall #GenesisJewelryoftheShoals #StoreDog #Jewels

New Photo Posted

It’s Jewels’s birthday today!! 🎉🎉 She is finally a teenager 🤣 at... Read more

Don't forget about our HUGE SALE!! The mall is still moving forward with making us leave our location, though we have no timeline on when it will happen and are still working on where we will move to. So stop by and take advantage of the best sale we have ever had! #ShopSmall #SALE #GenesisJewelryoftheShoals

New Photo Posted

Don't forget about our HUGE SALE!! The mall is still moving forward with maki... Read more

Have you stopped by to see our NEW bracelets! Such a great look at a great price. And don't forget about our HUGE SALE!! stop by and see us today. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

Have you stopped by to see our NEW bracelets! Such a great look at a great pr... Read more

We love these new cable cuff bracelets! Stop by and see these beautiful bracelets today. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

We love these new cable cuff bracelets! Stop by and see these beautiful brace... Read more

It’s time for the Helen Keller Festival! We have some great charms from Rembrandt Charms to commemorate the festival as well as being in Alabama, so stop by and see us today. #HelenKellerFestival #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

It’s time for the Helen Keller Festival! We have some great charms from Rem... Read more

We love our interchangeable bracelet line! You can change out the stone in the center to match every outfit. It’s also available in rings, earrings, and pendants. Stop by today to see the great SALE on this line! #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

We love our interchangeable bracelet line! You can change out the stone in th... Read more

Don’t forget to stop by and shop for Father’s Day! We have so many great choices and great deals too. #ShopSmall #FathersDay #GenesisJewelryoftheShoals

New Video Posted

Don’t forget to stop by and shop for Father’s Day! We have so many great ... Read more

We have some great deals on watches for Father’s Day! Stop by and see everything we have to offer. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

We have some great deals on watches for Father’s Day! Stop by and see every... Read more

Have you stopped by to shop our amazing sale? If not you should make time to come see us! We have so many great items at amazing prices. #ShopSmall #GenesisJewelryoftheShoals #AllSalesFinal

New Photo Posted

Have you stopped by to shop our amazing sale? If not you should make time to ... Read more

We will be CLOSED on MONDAY May 27th for Memorial Day. Stop by and see us on Tuesday for all of your jewelry needs! #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

We will be CLOSED on MONDAY May 27th for Memorial Day. Stop by and see us on ... Read more

More great graduation gifts! Stop by and see us today! #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

More great graduation gifts! Stop by and see us today! #ShopSmall #GenesisJew... Read more

Stop by and see us for all of those graduation gifts! We have something for everyone. 👩‍🎓👨‍🎓🎓🎓 #ShopSmall #GenesisJewelryoftheShoals #Graduation

New Photo Posted

Stop by and see us for all of those graduation gifts! We have something for e... Read more

Have you done your Mother’s Day shopping? If not, stop by and see us for great items for mom! #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

Have you done your Mother’s Day shopping? If not, stop by and see us for gr... Read more

Mother’s Day is Sunday!! Stop by and see us today for our great selection of Mother’s Day gifts. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

Mother’s Day is Sunday!! Stop by and see us today for our great selection o... Read more

Stop by and shop with us for Mother’s Day! We have so many great deals that are perfect for Moms. Don’t wait and not be able to get your favorites before the big day. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

Stop by and shop with us for Mother’s Day! We have so many great deals that... Read more

Store Hours

Genesis Jewelry

Monday - Friday: 9:00 am - 6:00 pm
Saturday: 9:00 am - 4:00 pm
Sunday: Closed


Reviews & Testimonials

Christie Gann

May 11, 2019

Beautiful Jewelry,Very helpful and considerate employees,Great prices and a w... Read more

William Myrick

September 4, 2019

They help out with a old ring we have and they fixed it and they are good people Read more

Danny Ogg

March 19, 2019

It was a wonderful experience ! Very friendly and helpful staff. Great quali... Read more

Margie Cochran

November 15, 2018

Jeff always makes sure repairs are perfect and is always reasonable. The staf... Read more

Tammy Eberheart

August 13, 2018

I Love Genisis Jewlers !!! Cusotmer service is fantastic and the prices are e... Read more

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