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Build your engagement ring using our beautiful settings and extensive diamond inventory.

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About Genesis Jewelry

A fine jewelry store serving the Shoals area for over 30 years.

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Flashback Friday to earlier this week and celebrating Jewels’s 13th Birthday! She got a bite out of her birthday cookie before we could snap the picture, but we love that our neighbors at Pet Depot always have great treats for every occasion. #ShopSmall #ShopLocal #StoreDog #GenesisJewelryoftheShoals

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Flashback Friday to earlier this week and celebrating Jewels’s 13th Birthda... Read more

Nothing like some rain filling up what we call the ‘moat’ at the mall and flooding the parking lot. But we are still here and we are open! However, we do not recommend driving through standing water at the front of the mall. You can turn into the parking lot at other places to avoid the water and come shop with us. #ShopSmall #Alwaysfloodswhenitrains #GenesisJewelryoftheShoals

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Nothing like some rain filling up what we call the ‘moat’ at the mall and... Read more

Our sweet birthday girl! We LOVE Jewels! #StoreDog #ShopSmall

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Our sweet birthday girl! We LOVE Jewels! #StoreDog #ShopSmall Read more

It’s Jewels’s birthday today!! 🎉🎉 She is finally a teenager 🤣 at 13 years old. We love this ring and bracelet designed and created to look like Jewels. Stop by and we can show you her custom jewelry and tell you how we can get one made for your dog or cat. #ShopSmall #GenesisJewelryoftheShoals #StoreDog #Jewels

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It’s Jewels’s birthday today!! 🎉🎉 She is finally a teenager 🤣 at... Read more

Don't forget about our HUGE SALE!! The mall is still moving forward with making us leave our location, though we have no timeline on when it will happen and are still working on where we will move to. So stop by and take advantage of the best sale we have ever had! #ShopSmall #SALE #GenesisJewelryoftheShoals

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Don't forget about our HUGE SALE!! The mall is still moving forward with maki... Read more

Have you stopped by to see our NEW bracelets! Such a great look at a great price. And don't forget about our HUGE SALE!! stop by and see us today. #ShopSmall #GenesisJewelryoftheShoals

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Have you stopped by to see our NEW bracelets! Such a great look at a great pr... Read more

We love these new cable cuff bracelets! Stop by and see these beautiful bracelets today. #ShopSmall #GenesisJewelryoftheShoals

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We love these new cable cuff bracelets! Stop by and see these beautiful brace... Read more

It’s time for the Helen Keller Festival! We have some great charms from Rembrandt Charms to commemorate the festival as well as being in Alabama, so stop by and see us today. #HelenKellerFestival #ShopSmall #GenesisJewelryoftheShoals

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It’s time for the Helen Keller Festival! We have some great charms from Rem... Read more

We love our interchangeable bracelet line! You can change out the stone in the center to match every outfit. It’s also available in rings, earrings, and pendants. Stop by today to see the great SALE on this line! #ShopSmall #GenesisJewelryoftheShoals

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We love our interchangeable bracelet line! You can change out the stone in th... Read more

Don’t forget to stop by and shop for Father’s Day! We have so many great choices and great deals too. #ShopSmall #FathersDay #GenesisJewelryoftheShoals

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Don’t forget to stop by and shop for Father’s Day! We have so many great ... Read more

We have some great deals on watches for Father’s Day! Stop by and see everything we have to offer. #ShopSmall #GenesisJewelryoftheShoals

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We have some great deals on watches for Father’s Day! Stop by and see every... Read more

Have you stopped by to shop our amazing sale? If not you should make time to come see us! We have so many great items at amazing prices. #ShopSmall #GenesisJewelryoftheShoals #AllSalesFinal

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Have you stopped by to shop our amazing sale? If not you should make time to ... Read more

We will be CLOSED on MONDAY May 27th for Memorial Day. Stop by and see us on Tuesday for all of your jewelry needs! #ShopSmall #GenesisJewelryoftheShoals

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We will be CLOSED on MONDAY May 27th for Memorial Day. Stop by and see us on ... Read more

More great graduation gifts! Stop by and see us today! #ShopSmall #GenesisJewelryoftheShoals

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More great graduation gifts! Stop by and see us today! #ShopSmall #GenesisJew... Read more

Stop by and see us for all of those graduation gifts! We have something for everyone. 👩‍🎓👨‍🎓🎓🎓 #ShopSmall #GenesisJewelryoftheShoals #Graduation

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Stop by and see us for all of those graduation gifts! We have something for e... Read more

Have you done your Mother’s Day shopping? If not, stop by and see us for great items for mom! #ShopSmall #GenesisJewelryoftheShoals

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Have you done your Mother’s Day shopping? If not, stop by and see us for gr... Read more

Mother’s Day is Sunday!! Stop by and see us today for our great selection of Mother’s Day gifts. #ShopSmall #GenesisJewelryoftheShoals

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Mother’s Day is Sunday!! Stop by and see us today for our great selection o... Read more

Stop by and shop with us for Mother’s Day! We have so many great deals that are perfect for Moms. Don’t wait and not be able to get your favorites before the big day. #ShopSmall #GenesisJewelryoftheShoals

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Stop by and shop with us for Mother’s Day! We have so many great deals that... Read more

Come see us for your Mother’s Day shopping! We have so many great items at great prices. #ShopSmall #GenesisJewelryoftheShoals #MothersDay

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Come see us for your Mother’s Day shopping! We have so many great items at ... Read more

More SALE items!! Stop by and see us today! #ShopSmall #GenesisJewelryoftheShoals

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More SALE items!! Stop by and see us today! #ShopSmall #GenesisJewelryoftheSh... Read more

Don't forget our sale!! So many great items perfect for Easter baskets! #Sale #ShopSmall #GenesisJewelryoftheShoals

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Don't forget our sale!! So many great items perfect for Easter baskets! #Sale... Read more

More great items available in our SALE!! Stop by and see us today! #ShopSmall #Sale #GenesisJewelryoftheShoals

New Video Posted

More great items available in our SALE!! Stop by and see us today! #ShopSmall... Read more

It’s National Pet Day!! We love our Jewels, and she generally spends every morning watching the parking lot waiting for the first customers to arrive. Stop by and see her today and shop our sale!! #ShopSmall #NationalPetDay #GenesisJewelryoftheShoals

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It’s National Pet Day!! We love our Jewels, and she generally spends every ... Read more

50% Off Suntime Collegiate watches! Stop by and get yours today. #ShopSmall #Sale #GenesisJewelryoftheShoals

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50% Off Suntime Collegiate watches! Stop by and get yours today. #ShopSmall #... Read more

Some items that are 70% Off in our SALE! Have you come by to shop with us yet? #ShopSmall #Sale #GenesisJewelryoftheShoals

New Video Posted

Some items that are 70% Off in our SALE! Have you come by to shop with us yet... Read more

Store Hours

Genesis Jewelry

Monday - Friday: 9:00 am - 6:00 pm
Saturday: 9:00 am - 4:00 pm
Sunday: Closed


Reviews & Testimonials

Christie Gann

May 11, 2019

Beautiful Jewelry,Very helpful and considerate employees,Great prices and a w... Read more

Danny Ogg

March 19, 2019

It was a wonderful experience ! Very friendly and helpful staff. Great quali... Read more

Margie Cochran

November 15, 2018

Jeff always makes sure repairs are perfect and is always reasonable. The staf... Read more

katrina allen

June 23, 2019

Great prices Read more

Tammy Eberheart

August 13, 2018

I Love Genisis Jewlers !!! Cusotmer service is fantastic and the prices are e... Read more

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