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Build Your Perfect Engagement Ring

Build your engagement ring using our beautiful settings and extensive diamond inventory.

CHOOSE A SETTING FIND A DIAMOND

About Genesis Jewelry

A fine jewelry store serving the Shoals area for over 30 years.

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NEW IN!! Mickey Mouse watches from Citizen. stop by today to see the new Mickey watches. They are really great! #ShopSmall #Mickey #GenesisJewelryoftheShoals

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NEW IN!! Mickey Mouse watches from Citizen. stop by today to see the new Mick... Read more

It’s #WorldSleepDay today, so Jewels wants everyone to come by and see her as she sleeps the day away. 🤣 However if you are lucky she will wake up for a short amount of time to say ‘Hello’ 🤗 #ShopSmall #GenesisJewelryoftheShoals #StoreDog

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It’s #WorldSleepDay today, so Jewels wants everyone to come by and see her ... Read more

Have you seen Jennifer Lopez’s new engagement ring? This is a stunning Emerald Cut diamond. If you love this cut come by and see us, we have some beautiful Emerald Cut engagement rings in our store. #ShopSmall #Diamonds #GenesisJewelryoftheShoals

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Have you seen Jennifer Lopez’s new engagement ring? This is a stunning Emer... Read more

Don't forget to Spring Forward on all of your clocks and watches tonight!! #SpringForward #DST #ShopSmall #GenesisJewelryoftheShoals

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Don't forget to Spring Forward on all of your clocks and watches tonight!! #S... Read more

It’s #InternationalWomensDay ! Did you know that we are a store that is owned, operated, and managed by women? And on top of that our store dog Jewels is female too!! We love being a small business and giving back to our community as well! Make sure you support the small businesses in your area everyday. They are what keeps your city and area growing and thriving. #ShopSmall #GenesisJewelryoftheShoals

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It’s #InternationalWomensDay ! Did you know that we are a store that is own... Read more

A closer look at that stunning Tiffany Diamond worm by Lady Gaga for the Oscars. We don’t have a yellow diamond this large in our store, but we do have some beautiful yellow diamond jewelry available! Stop by and see us today. #ShopSmall #Diamonds #GenesisJewelryoftheShoals Genesis Jewelry shared a photo.

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Genesis Jewelry shared a photo. Read more

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Did you see the stunning Tiffany Diamond necklace that Lady Gaga wore for the... Read more

We are so ready for this rain to end and Spring to arrive. until hen we can dream of Spring with this rose pendant in sterling silver and CZ. Stop by and shop with us today! #ShopSmall #GenesisJewelryoftheShoals

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We are so ready for this rain to end and Spring to arrive. until hen we can d... Read more

Mary Queen of Scots sent a ring featuring a heart shaped Diamond to Queen Elizabeth I. It seems odd considering they were bitter rivals for more than two decades. However, there is a precedence for this token. Heart shaped diamonds were exchanged between royalty for centuries as a symbol of alliance and good will. In that time heart shaped diamonds were an exceedingly difficult cut, considering the primitive tools of the time. So heart shaped diamonds were cherished above all other gems. Today, less than 2% of all GIA Certified Diamonds available globally at any time are heart shaped. Since it is one of the most complex cuts to get right, master cutters endure lengthy extra training to become qualified to produce a heart with perfect symmetry.

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Mary Queen of Scots sent a ring featuring a heart shaped Diamond to Queen El... Read more

Don’t forget to stop by and see us to shop for your Valentine’s Day gifts! We have so many great items. Stop by and see us today. #ShopSmall #GenesisJewelryoftheShoals

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Don’t forget to stop by and see us to shop for your Valentine’s Day gifts... Read more

It’s not too late to stop by and shop with us for Valentine’s Day! Stop by and let us help you with the perfect gift today. #ShopSmall #Love #Hearts #GenesisJewelryoftheShoals

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It’s not too late to stop by and shop with us for Valentine’s Day! Stop b... Read more

Have you shopped for Valentine’s Day yet? We have gold and platinum roses, jewelry, and various plush bears and animals. Stop by and see us for all of your Valentine’s Day shopping needs. #ShopSmall #GenesisJewelryoftheShoals

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Have you shopped for Valentine’s Day yet? We have gold and platinum roses, ... Read more

These bar necklaces are a great gift for Valentine’s Day and can be engraved. Stop by and see us today! #ShopSmall #GenesisJewelryoftheShoals

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These bar necklaces are a great gift for Valentine’s Day and can be engrave... Read more

Beautiful heart necklaces are a great way to show how much you love your Valentine. Stop by and pick up a gift for your Valentine today. #ShopSmall #GenesisJewelryoftheShoals

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Beautiful heart necklaces are a great way to show how much you love your Vale... Read more

These two heart bracelets are great for Valentine's Day! The smooth heart bracelet option can also be personalized*. Stop by and shop with us today. #ShopSmall #GenesisJewelryoftheShoals *Additional fee for personalization

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These two heart bracelets are great for Valentine's Day! The smooth heart bra... Read more

Do you love diamonds? We have this stunning diamond heart pendant that would be perfect for Valentine’s Day, or even a Just Because present. Stop by today to shop our great deals. #ShopSmall #GenesisJewelryoftheShoals

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Do you love diamonds? We have this stunning diamond heart pendant that would ... Read more

We love these rainbow heart pendants! They are perfect for Valentine’s Day. Stop by and see our rainbow collection today. #ShopSmall #GenesisJewelryoftheShoals

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We love these rainbow heart pendants! They are perfect for Valentine’s Day.... Read more

Valentine's Day is coming up very soon! Start your shopping with us today. We love these sweet necklaces that are perfect for the one you love. #ShopSmall #GenesisJewelryoftheShoals

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Valentine's Day is coming up very soon! Start your shopping with us today. We... Read more

This stunning white gold and diamond bracelet is a great buy! With Valentine’s Day coming up soon stop and pick out the perfect gift for the one you love. #ShopSmall #GenesisJewelryoftheShoals

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This stunning white gold and diamond bracelet is a great buy! With Valentineâ... Read more

We love a sale! This beautiful 14K white & pink gold halo ring with a brown diamond center is a great buy. Stop by and try it on today. #ShopSmall #GenesisJewelryoftheShoals #Diamonds

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We love a sale! This beautiful 14K white & pink gold halo ring with a brown d... Read more

Did you know diamonds come in various colors? We love this blue diamond 3-stone ring. Stop by and try it on today! #ShopSmall #BlueDiamond #GenesisJewelryoftheShoals

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Did you know diamonds come in various colors? We love this blue diamond 3-sto... Read more

We have a great selection of cross pendants, including this beautiful ornate 14K Gold and diamond cross. Stop by and shop our selection of crosses today. #ShopSmall #Crosses #GenesisJewelryoftheShoals

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We have a great selection of cross pendants, including this beautiful ornate ... Read more

This Victorian style ring in 14KW and Diamonds is a beautiful piece to have as a part of your jewelry collection. Would you want this on your wishlist? #ShopSmall #GenesisJewelryoftheShoals

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This Victorian style ring in 14KW and Diamonds is a beautiful piece to have a... Read more

This stunning Art Deco ruby and diamond ring is on SALE! Is it one of your favorites? Stop by and try this ring on today. #ShopSmall #GenesisJewelryoftheShoals

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This stunning Art Deco ruby and diamond ring is on SALE! Is it one of your fa... Read more

Are you ready for the BIG Game? Alabama Script A pendants in gold. Several sizes available. Charms starting at $159. For the ULTIMATE FAN we have a 14K white gold diamond Alabama Script A Pendant with chain. Nothing says Roll Tide like diamonds. ðŸ˜ðŸˆðŸ’Ž #ShopSmall #GenesisJewelryoftheShoals

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Are you ready for the BIG Game? Alabama Script A pendants in gold. Several... Read more

Store Hours

Genesis Jewelry

Monday - Friday: 9:00 am - 6:00 pm
Saturday: 9:00 am - 4:00 pm
Sunday: Closed


Reviews & Testimonials

Danny Ogg

March 19, 2019

It was a wonderful experience ! Very friendly and helpful staff. Great quali... Read more

Margie Cochran

November 15, 2018

Jeff always makes sure repairs are perfect and is always reasonable. The staf... Read more

Tammy Eberheart

August 13, 2018

I Love Genisis Jewlers !!! Cusotmer service is fantastic and the prices are e... Read more

Hunter Gillespie

November 28, 2017

Super friendly and knowledgeable staff. The owners are incredibly nice and he... Read more

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