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Build your engagement ring using our beautiful settings and extensive diamond inventory.

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About Genesis Jewelry

A fine jewelry store serving the Shoals area for over 30 years.

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We are so ready for this rain to end and Spring to arrive. until hen we can dream of Spring with this rose pendant in sterling silver and CZ. Stop by and shop with us today! #ShopSmall #GenesisJewelryoftheShoals

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We are so ready for this rain to end and Spring to arrive. until hen we can d... Read more

Mary Queen of Scots  sent a ring featuring a heart shaped Diamond to Queen Elizabeth I. It seems odd considering they were bitter rivals for more than two decades.  However, there is a precedence for this token. Heart shaped diamonds were exchanged between royalty  for centuries as a symbol of alliance and good will.

In that time heart shaped diamonds were an exceedingly difficult cut, considering the primitive tools of the time.  So heart shaped diamonds were cherished above all other gems.

Today, less than 2% of all GIA Certified Diamonds available globally at any time are heart shaped. Since it is one of the most complex cuts to get right, master cutters endure lengthy extra training to become qualified to produce a heart with perfect symmetry.

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Mary Queen of Scots sent a ring featuring a heart shaped Diamond to Queen El... Read more

Don’t forget to stop by and see us to shop for your Valentine’s Day gifts! We have so many great items. Stop by and see us today. #ShopSmall #GenesisJewelryoftheShoals Genesis Jewelry added 3 new photos.

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Genesis Jewelry added 3 new photos. Read more

It’s not too late to stop by and shop with us for Valentine’s Day! Stop by and let us help you with the perfect gift today. #ShopSmall #Love #Hearts #GenesisJewelryoftheShoals

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It’s not too late to stop by and shop with us for Valentine’s Day! Stop b... Read more

Have you shopped for Valentine’s Day yet? We have gold and platinum roses, jewelry, and various plush bears and animals. Stop by and see us for all of your Valentine’s Day shopping needs. #ShopSmall #GenesisJewelryoftheShoals Genesis Jewelry added 3 new photos.

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Genesis Jewelry added 3 new photos. Read more

These bar necklaces are a great gift for Valentine’s Day and can be engraved. Stop by and see us today! #ShopSmall #GenesisJewelryoftheShoals Genesis Jewelry added 3 new photos.

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Genesis Jewelry added 3 new photos. Read more

Beautiful heart necklaces are a great way to show how much you love your Valentine. Stop by and pick up a gift for your Valentine today. #ShopSmall #GenesisJewelryoftheShoals

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Beautiful heart necklaces are a great way to show how much you love your Vale... Read more

These two heart bracelets are great for Valentine's Day! The smooth heart bracelet option can also be personalized*. Stop by and shop with us today. #ShopSmall #GenesisJewelryoftheShoals

*Additional fee for personalization

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These two heart bracelets are great for Valentine's Day! The smooth heart bra... Read more

Do you love diamonds? We have this stunning diamond heart pendant that would be perfect for Valentine’s Day, or even a Just Because present. Stop by today to shop our great deals. #ShopSmall #GenesisJewelryoftheShoals

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Do you love diamonds? We have this stunning diamond heart pendant that would ... Read more

We love these rainbow heart pendants! They are perfect for Valentine’s Day. Stop by and see our rainbow collection today. #ShopSmall #GenesisJewelryoftheShoals

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We love these rainbow heart pendants! They are perfect for Valentine’s Day.... Read more

Valentine's Day is coming up very soon! Start your shopping with us today. We love these sweet necklaces that are perfect for the one you love. #ShopSmall #GenesisJewelryoftheShoals

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Valentine's Day is coming up very soon! Start your shopping with us today. We... Read more

This stunning white gold and diamond bracelet is a great buy! With Valentine’s Day coming up soon stop and pick out the perfect gift for the one you love. #ShopSmall #GenesisJewelryoftheShoals Genesis Jewelry added 2 new photos.

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Genesis Jewelry added 2 new photos. Read more

We love a sale! This beautiful 14K white & pink gold halo ring with a brown diamond center is a great buy. Stop by and try it on today. #ShopSmall #GenesisJewelryoftheShoals #Diamonds Genesis Jewelry added 2 new photos.

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Genesis Jewelry added 2 new photos. Read more

Did you know diamonds come in various colors? We love this blue diamond 3-stone ring. Stop by and try it on today! #ShopSmall #BlueDiamond #GenesisJewelryoftheShoals

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Did you know diamonds come in various colors? We love this blue diamond 3-sto... Read more

We have a great selection of cross pendants, including this beautiful ornate 14K Gold and diamond cross. Stop by and shop our selection of crosses today. #ShopSmall #Crosses #GenesisJewelryoftheShoals

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We have a great selection of cross pendants, including this beautiful ornate ... Read more

This Victorian style ring in 14KW and Diamonds is a beautiful piece to have as a part of your jewelry collection. Would you want this on your wishlist? #ShopSmall #GenesisJewelryoftheShoals

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This Victorian style ring in 14KW and Diamonds is a beautiful piece to have a... Read more

This stunning Art Deco ruby and diamond ring is on SALE! Is it one of your favorites? Stop by and try this ring on today. #ShopSmall #GenesisJewelryoftheShoals

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This stunning Art Deco ruby and diamond ring is on SALE! Is it one of your fa... Read more

Are you ready for the BIG Game?   Alabama Script A pendants in gold.  Several sizes available.  Charms starting at $159.  
 
For the ULTIMATE FAN we have a 14K white gold diamond Alabama Script A Pendant with chain. 

Nothing says Roll Tide like diamonds. 🐘🏈💎 #ShopSmall #GenesisJewelryoftheShoals Genesis Jewelry added 2 new photos.

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Genesis Jewelry added 2 new photos. Read more

Did you get engaged over the holidays?

If so stop by and see us to start shopping for your wedding bands. We have a great selection in stock to try on. #ShopSmall #Weddings #GenesisJewelryoftheShoals

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Did you get engaged over the holidays? If so stop by and see us to start sho... Read more

We hope everyone has a wonderful and safe New Year's Eve and great start to 2019! We will be CLOSED tomorrow for New Year's Day, but will be back open Wednesday at 9am. 

Have a Happy New Year!!
#ShopSmall #NYE #NewYears2019 #GenesisJewelryoftheShoals

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We hope everyone has a wonderful and safe New Year's Eve and great start to 2... Read more

Did you get a new watch for Christmas? 

We can adjust most watch bands to fit your wrist. Stop by and see us and let us help you with your watch band adjustments. #ShopSmall #GenesisJewelryoftheShoals

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Did you get a new watch for Christmas? We can adjust most watch bands to fi... Read more

Which do you prefer? Round diamond earrings, princess cut diamond earrings, or some other style? Let us know! #ShopSmall #GenesisJewelryoftheShoals

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Which do you prefer? Round diamond earrings, princess cut diamond earrings, o... Read more

Merry Christmas to everyone!! We are enjoying a day off with our families today. We hope everyone has a wonderful day filled with family, food, and great blessings. 

Have a wonderful day and we look forward to seeing you all tomorrow at 9am. 
#ShopSmall #MerryChristmas #GenesisJewelryoftheShoals

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Merry Christmas to everyone!! We are enjoying a day off with our families tod... Read more

We are open and ready to help you on this Christmas Eve!! Stop by and shop with us. From stocking stuffers to big presents, we can help you find something for everyone. Shop Small Businesses today! #ShopSmall #GenesisJewelryoftheShoals

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We are open and ready to help you on this Christmas Eve!! Stop by and shop wi... Read more

We are open today!! We will be here till 5. Stop by and shop with us today. #ShopSmall #GenesisJewelryoftheShoals

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We are open today!! We will be here till 5. Stop by and shop with us today. #... Read more

Store Hours

Genesis Jewelry

Monday - Friday: 9:00 am - 6:00 pm
Saturday: 9:00 am - 4:00 pm
Sunday: Closed


Reviews & Testimonials

Margie Cochran

November 15, 2018

Jeff always makes sure repairs are perfect and is always reasonable. The staf... Read more

Tammy Eberheart

August 13, 2018

I Love Genisis Jewlers !!! Cusotmer service is fantastic and the prices are e... Read more

Hunter Gillespie

November 28, 2017

Super friendly and knowledgeable staff. The owners are incredibly nice and he... Read more

Eric Turbyfill

January 4, 2018

Very helpful great place to find something for your wife Read more

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