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Build your engagement ring using our beautiful settings and extensive diamond inventory.

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About Genesis Jewelry

A fine jewelry store serving the Shoals area for over 30 years.

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We are CLOSED today for Labor Day. We look forward to seeing you all on Tuesday at 9am!

Status Update

We are CLOSED today for Labor Day. We look forward to seeing you all on Tuesd... Read more

The birthstone for the month is Sapphire!! We will be featuring jewelry with Sapphires throughout the month! Stop by and see our selection today. #ShopSmall #GenesisJewelryoftheShoals

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The birthstone for the month is Sapphire!! We will be featuring jewelry with ... Read more

So MANY initials in stock!! We have a new selection of gold initial charms in multiple sizes. Stop by today for the best selection. #ShopSmall #GenesisJewelryoftheShoals

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So MANY initials in stock!! We have a new selection of gold initial charms in... Read more

We love Mickey!! These great Mens EcoDrive watches from Citizen are perfect for those who love a Mickey Mouse watch. Stop by and see us today! #ShopSmall #GenesisJewelryoftheShoals

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We love Mickey!! These great Mens EcoDrive watches from Citizen are perfect f... Read more

We love this new Ladies Cinderella Citizen Eco-Drive Watch! This is a Limited Edition watch, so don't wait. When it is sold we will not be able to get another one. #ShopSmall #GenesisJewelryoftheShoals #limitededition #cinderella

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We love this new Ladies Cinderella Citizen Eco-Drive Watch! This is a Limited... Read more

Happy National Dog Day!! Everyone knows we love our store dogs Jewels and Coco and that they LOVE saying ‘Hello’ to our customers when they aren’t taking a nap. And don’t forget we have lots of items to celebrate your love for your dog. Stop by and see us today! #ShopSmall #GenesisJewelryoftheShoals

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Happy National Dog Day!! Everyone knows we love our store dogs Jewels and Coc... Read more

We know that many of you have asked about the face shields we are wearing in the store. We now have some in the store that you can buy. We only have a limited amount, so stop by today!

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We know that many of you have asked about the face shields we are wearing in ... Read more

Today is Coco’s 9th Birthday!! She isn’t in the store everyday like Jewels is, but she is here pretty often. She’s ready for a fun day. Stop by and see her! #ShopSmall #StoreDog #GenesisJewelryoftheShoals

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Today is Coco’s 9th Birthday!! She isn’t in the store everyday like Jewel... Read more

Charms for every occasion! Celebrate your favorite things in life with a charm. Stop by and see us today! #ShopSmall #GenesisJewelryoftheShoals

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Charms for every occasion! Celebrate your favorite things in life with a char... Read more

Charms for Summer! All charms 15% off, so stop by today for the best selection. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

Charms for Summer! All charms 15% off, so stop by today for the best selectio... Read more

Men’s Designer Wedding Band SALE!! Great prices on In Stock* designer wedding bands. Stop by and gets yours today before it is gone for good. #ShopSmall #GenesisJewelryoftheShoals *Sale on In Stock Bands ONLY. No Special Orders. ALL SALES FINAL

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Men’s Designer Wedding Band SALE!! Great prices on In Stock* designer weddi... Read more

We have jewelry for every day ending in ‘y’ and every occasion! Stop by and see us for all of your jewelry needs. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

We have jewelry for every day ending in ‘y’ and every occasion! Stop by a... Read more

A charm for every story in your life!! Stop by and see our amazing selection of charms that are on SALE! #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

A charm for every story in your life!! Stop by and see our amazing selection ... Read more

You might have heard about floating opal jewelry, but did you know you can do that with other gemstones too? This beautiful floating ruby set is a great example of that. Stop by today and find great ruby jewelry for birthdays or an anniversary. #shopsmall #GenesisJewelryoftheShoals

New Photo Posted

You might have heard about floating opal jewelry, but did you know you can do... Read more

Jewels is so excited to celebrate her 14th Birthday today!! 🎂🎉 She has been in the store since she was a puppy and loves coming to work every day. She is having a relaxing Spa Day at LesMare Pet Spa and Resort today, but will be back in the store this afternoon to see everyone. Happy Birthday Jewels!! #StoreDog #shopsmall #GenesisJewelryoftheShoals

New Photo Posted

Jewels is so excited to celebrate her 14th Birthday today!! 🎂🎉 She has... Read more

This beautiful matching Ruby set is great for so many occasions! Especially those July birthdays. Stop by and see our amazing selection of Ruby jewelry today. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

This beautiful matching Ruby set is great for so many occasions! Especially t... Read more

This stunning Cushion Cut Halo style Ruby Ring with Diamonds is perfect for a July birthday or for a 40th Wedding Anniversary! Stop by and see our selection of ruby jewelry today! #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

This stunning Cushion Cut Halo style Ruby Ring with Diamonds is perfect for a... Read more

Ruby is July's birthstone and has symbolized powerful life forces and been coveted through history. The most valuable red gemstone, its name comes from the Latin word ruber, meaning “red.” We have all kinds of Ruby jewelry for those July birthdays! Stop by and see us today. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

Ruby is July's birthstone and has symbolized powerful life forces and been co... Read more

We will be CLOSED today to celebrate July 4th. We hope everyone has a safe and healthy holiday weekend. We will be open again at 9am on Monday! #4thofJuly #ShopSmall #GenesisJewelryoftheShoals

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We will be CLOSED today to celebrate July 4th. We hope everyone has a safe an... Read more

DEAL OF THE DAY!! June’s Birthstone! Sterling Silver White Freshwater Pearl Solitaire Retail $250 Sale $149 Or Sterling Silver Tahitian Freshwater Pearl Solitaire Retail $350 Sale $209 #ShopSmall #GenesisJewelryoftheShoals *All sales FINAL. No refunds or exchanges*

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DEAL OF THE DAY!! June’s Birthstone! Sterling Silver White Freshwater Pear... Read more

A reminder that hand sanitizer will seriously damage your jewelry as you keep using it. To the point that it eats through the gold and silver in your jewelry and that cannot be repaired once it happens. Please remember to take your jewelry off to sanitize your hands- just make sure to put your jewelry somewhere safe while you do so. While in our store you can even request to have your jewelry cleaned while you use the sanitizer we have available. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

A reminder that hand sanitizer will seriously damage your jewelry as you keep... Read more

It’s ‘Take Your Dog To Work’ Day!! Everyone know we love our store dog, Jewels. she loves coming to work each day and watching what happens in the store (when she isn’t taking a nap 😉). Stop by and see us and Jewels! #ShopSmall #StoreDog #GenesisJewelryoftheShoals

New Photo Posted

It’s ‘Take Your Dog To Work’ Day!! Everyone know we love our store dog,... Read more

We are so proud of the Class of 2020! It may not have ended in the usual way, but we still have gifts to celebrate those graduates. Stop by and shop with us today. #ShopSmall #GenesisJewelryoftheShoals

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We are so proud of the Class of 2020! It may not have ended in the usual way,... Read more

Another beautiful set from designer Keith Jack! We love his designs! Stop by and see the entire collection today and remember it is all on sale. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

Another beautiful set from designer Keith Jack! We love his designs! Stop by ... Read more

Are you looking for yellow gold necklaces and bracelets? Well look no further! We have a great selection and are getting new inventory regularly. Stop by and see us! #Gold #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

Are you looking for yellow gold necklaces and bracelets? Well look no further... Read more

Store Hours

Genesis Jewelry

Monday - Friday: 9:00 am - 6:00 pm
Saturday: 9:00 am - 4:00 pm
Sunday: Closed


Reviews & Testimonials

Cassondra West

June 14, 2021

This is a great place. Lots of unique stuff! Wayyyy better than any large cha... Read more

Sue Gardner

June 25, 2021

I messaged them about a diamond ring I have that interested in selling. I wa... Read more

Pat Cooper

August 11, 2021

Go see Mel at Genesis Jewelry for all your jewelry needs and wants! She is aw... Read more

Elizabeth Williams

August 2, 2021

Everyone in the store is so kind and helpful. Love doing bussiness with these... Read more

Justin Justice

August 13, 2021

Always friendly smiles and great customer service. And always has been. Thank... Read more

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