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Build Your Perfect Engagement Ring

Build your engagement ring using our beautiful settings and extensive diamond inventory.

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About Genesis Jewelry

A fine jewelry store serving the Shoals area for over 30 years.

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TODAY! Stop by and shop our incredible Trunk Show. So many great products and styles in store for you to try. We can’t wait to see you. #ShopSmall #GenesisJewelryoftheShoals #TrunkShow

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TODAY! Stop by and shop our incredible Trunk Show. So many great products and... Read more

TOMORROW!! Don’t forget to stop by for our trunk show tomorrow. There are so many great products available just in time for the holidays, like the interchangeable jewelry collection. Come see us! #ShopSmall #TrunkShow #GenesisJewelryoftheShoals

Status Update

TOMORROW!! Don’t forget to stop by for our trunk show tomorrow. There are s... Read more

Come see us on November 19 for an AMAZING Trunk Show with one of our favorite designers. This designer has 100 years of jewelry design experience! You can even stop by early and see what we have in stock before the show on the 19th. This collection makes a great present that you can buy pieces for on every occasion. #TrunkShow #ShopSmall #GenesisJewelryoftheShoals

Status Update

Come see us on November 19 for an AMAZING Trunk Show with one of our favorite... Read more

Have you marked your calendar for our Trunk Show on November 19th? We are going to have so many great products from the Caerleon Collection available online our store that day! Put it on your calendar to stop by and see us. #TrunkShow #ShopSmall #GenesisJewelryoftheShoals

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Have you marked your calendar for our Trunk Show on November 19th? We are goi... Read more

Happy Veteran’s Day! Thank you to all those who serve and have served our country. #VeteransDay #ShopSmall #GenesisJewelryoftheShoals

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Happy Veteran’s Day! Thank you to all those who serve and have served our c... Read more

Mark your calendars! On November 19 we will be having a Caerleon Collection Trunk Show. This great collection allows you to interchange the stones in your jewelry to match any outfit. You don’t want to miss this event! #TrunkShow #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

Mark your calendars! On November 19 we will be having a Caerleon Collection T... Read more

Jewels and Coco are ready for Halloween! 👻🎃 #ShopSmall #GenesisJewelryoftheShoals #StoreDogs

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Jewels and Coco are ready for Halloween! 👻🎃 #ShopSmall #GenesisJewelryo... Read more

Don’t forget about our RELOCATION Inventory Reduction SALE! Great deals everywhere in our store. Stop by and get your favorite pieces today. #ShopSmall #GenesisJewelryoftheShoals

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Don’t forget about our RELOCATION Inventory Reduction SALE! Great deals eve... Read more

LIMITED EDITION! We have these beautiful tree of life ornaments available in store now. Stop by before they sell out. #ShopSmall #GenesisJewelryoftheShoals

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LIMITED EDITION! We have these beautiful tree of life ornaments available in ... Read more

We have some stunning new bracelets in stock! These are great gifts for any occasion. Stop by and see us today. #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

We have some stunning new bracelets in stock! These are great gifts for any o... Read more

We have a great collection of jewelry to show your team spirit!! These will not be available again, so stop by today for the best selection. #ShopSmall #GenesisJewelryoftheShoals #TeamSpirit

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We have a great collection of jewelry to show your team spirit!! These will n... Read more

One of a kind Vintage Angel Sterling Silver Pendant with Handmade Mounting & Bail. Stop by today to get this beautiful piece. #ShopSmall #GenesisJewelryoftheShoals

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One of a kind Vintage Angel Sterling Silver Pendant with Handmade Mounting & ... Read more

Check out this Sterling Silver one of a kind Bullets-Pistols-Colt 45 Necklace. Such a unique piece. Stop by today and see all of our one of a kind pieces. #ShopSmall #GenesisJewelryoftheShoals

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Check out this Sterling Silver one of a kind Bullets-Pistols-Colt 45 Necklace... Read more

The ULTIMATE for any Alabama fan. A Diamond A pendant. Only one in stock! Stop by today and get it! #ShopSmall #Diamond #GenesisJewelryoftheShoals

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The ULTIMATE for any Alabama fan. A Diamond A pendant. Only one in stock! Sto... Read more

This beautiful hand-painted Sterling Silver Russian Mother of Pearl Tiger Pendant is great for any tiger lover. One of a kind! Stop by today. #ShopSmall #GenesisJewelryoftheShoals

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This beautiful hand-painted Sterling Silver Russian Mother of Pearl Tiger Pen... Read more

Don't forget about our HUGE SALE!! We are reducing our inventory to prepare for our relocation. Shop today to get the best selection and deals. 15%-70% off Storewide!! #ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

Don't forget about our HUGE SALE!! We are reducing our inventory to prepare f... Read more

New Item Alert!! We have these great new Apple Watch accessories. They fit the faces of an Apple Series 1/2/3 38mm watch. We have options in Rose, Gold, Silver, and Gunmetal. Prices range between $69-$99. Stop by and get yours today! #ShopSmall #AppleWatch #GenesisJewelryoftheShoals

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New Item Alert!! We have these great new Apple Watch accessories. They fit t... Read more

Jewels told us that we needed a day off today, so we will be closed today. We will be back tomorrow at 9am! Have a safe and fun Labor Day! #ShopSmall #GenesisJewelryoftheShoals

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Jewels told us that we needed a day off today, so we will be closed today. We... Read more

It’s International Dog Day!! You all know love our store dogs Jewels and Coco. And don’t forget we have a great options to show your love for your pet in store! From rings to necklaces, bracelets, and charms we have great options for everyone. Stop by and see us. #ShopSmall #GenesisJewelryoftheShoals

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It’s International Dog Day!! You all know love our store dogs Jewels and Co... Read more

We have some great new yellow gold initial pendants in stock! Come see our great selection of pendants and yellow gold chains today. #ShopSmall #GenesisJewelryoftheShoals

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We have some great new yellow gold initial pendants in stock! Come see our gr... Read more

She may not be in the store every day, but we want to wish our 2nd store dog, Coco, a Very Happy 8th Birthday!! We love having our store dogs here and they love saying ‘Hello’ to our customers. #ShopSmall #StoreDog #GenesisJewelryoftheShoals

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She may not be in the store every day, but we want to wish our 2nd store dog,... Read more

We just came back from our final trade show of the season!! We have a few new things that will be arriving soon for Fall and the Holiday season and as they do we will post these great new items. And don’t forget our great sale! Stop by and see us today.#ShopSmall #GenesisJewelryoftheShoals

New Photo Posted

We just came back from our final trade show of the season!! We have a few new... Read more

Flashback Friday to earlier this week and celebrating Jewels’s 13th Birthday! She got a bite out of her birthday cookie before we could snap the picture, but we love that our neighbors at Pet Depot always have great treats for every occasion. #ShopSmall #ShopLocal #StoreDog #GenesisJewelryoftheShoals

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Flashback Friday to earlier this week and celebrating Jewels’s 13th Birthda... Read more

Nothing like some rain filling up what we call the ‘moat’ at the mall and flooding the parking lot. But we are still here and we are open! However, we do not recommend driving through standing water at the front of the mall. You can turn into the parking lot at other places to avoid the water and come shop with us. #ShopSmall #Alwaysfloodswhenitrains #GenesisJewelryoftheShoals

New Photo Posted

Nothing like some rain filling up what we call the ‘moat’ at the mall and... Read more

Our sweet birthday girl! We LOVE Jewels! #StoreDog #ShopSmall

New Photo Posted

Our sweet birthday girl! We LOVE Jewels! #StoreDog #ShopSmall Read more

Store Hours

Genesis Jewelry

Monday - Friday: 9:00 am - 6:00 pm
Saturday: 9:00 am - 4:00 pm
Sunday: Closed


Reviews & Testimonials

Emily Kathryn McCann

October 25, 2019

This is the best jewelry store in town. Everyone is so helpful, nice, and pol... Read more

Heather Lynn Smith

October 22, 2019

I had a great experience. I got my jewelry back in just a few days, and they ... Read more

Jeff

October 26, 2019

Best jewelry store in the Shoals area. Excellent prices incredible service. ... Read more

Marilyn Nix

November 1, 2019

I love the way they treat you when you walk in. They are so helpful! The lady... Read more

Kei Bottoms

October 17, 2019

Great selection and always nice and helpful people working there. Their servi... Read more

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